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Merah Cipta Media - New Logo 01
I got an opportunity to make a new logo for MCM. So, I proposed my concept that combines the old logo that looks outdated to 2023's standard with a new design. A logotype that is easy to read but still has a unique presence. And they love it.
01 Problem
MCM is a holding company for several national and international media in Indonesia. The existing logo is considered outdated and does not represent the company's character.
02 Approach
The concept we carry is to create a new logo according to the existing trend (logotype). Namely a logo that can be read easily and can be applied to any media without difficulty. But still maintaining the characteristics of the old logo that has become the company's trademark.
03 Solution
We created several concepts and finally chose 1 logo that represents a modern, dynamic design, but still carries the company's edgy character.
Final Result
From several concepts we offered, the client agreed to use this design. Combining a modern logo design while maintaining the letter "m" shape of the previous logo. Simple, elegant, and still easy to read.
