CLE Avocats – Digital Transformation for a Specialized Law Firm

Overview

CLE Avocats is a French law firm led by Elma Cugny-Larrey, specializing in public service law. The objective of this project was to design a modern, trustworthy, and highly accessible digital presence. The website needed to break away from the traditional, often dense layouts of legal websites and instead provide a streamlined, user-centric experience that clearly communicates expertise and simplifies client onboarding.

Client :

Maxime Sahagian

Live Site :

Industry :

Legal / Public Service Law

Platform :

Responsive Web Design

Challenges & Goals

Legal matters, particularly in public service law, are complex and can be overwhelming for clients. The main challenges for this design were:

01. Information Architecture

Structuring highly technical legal services into digestible, easy-to-understand segments for two distinct audiences: public employers and public agents.

02. Trust and Approachability

Balancing the authoritative tone required for a law firm with a welcoming, empathetic visual identity.

03. Conversion Optimization

Creating a frictionless path for users to book consultations or request information, with complete transparency regarding pricing.

Design Strategy & Solutions

Visual Identity & Color Palette

To establish immediate trust and authority, I utilized a deep, professional blue as the primary brand color. To prevent the site from feeling too rigid, I introduced a vibrant yellow as the primary accent color. This high-contrast pairing naturally draws the user’s eye directly to key calls-to-action (CTAs) like “Me contacter” and “Prendre rendez-vous,” making navigation intuitive.

User-Centric Navigation & Layout

01. Targeted Pathways

On the homepage, I designed clear, segmented pathways (e.g., "Si vous êtes employeur public" vs. "Si vous êtes agent public"). This allows users to immediately self-identify and find the specific services relevant to their situation, reducing cognitive load.

02. Card-Based UI

Services and key benefits are presented in clean, minimalist cards with subtle shadows. This modern UI pattern breaks up heavy text and makes scanning the page effortless.

03. Humanizing the Brand

Strategic placement of high-quality, welcoming photography of the founder helps humanize the firm, building a personal connection before the client even reaches out.

Streamlined Conversion & Transparency

01. Clear Pricing Structure

I designed a dedicated section that transparently displays consultation fees (e.g., €195 for an in-person meeting, €100 for a phone consultation). Presenting this information upfront in a clean, comparative layout builds immense trust.

02. Frictionless Contact

The contact forms were simplified to ask only for essential information, housed within a clean, distraction-free container to encourage form completion.

The Outcome

The final product is a sleek, modern website that positions CLE Avocats as an accessible yet highly authoritative expert in public law. By prioritizing clear typography, intuitive user flows, and strategic color contrast, the design successfully bridges the gap between complex legal services and an effortless user experience.

Ready to elevate your digital presence?

As a Senior UI/UX Designer with over a decade of experience crafting high-converting, user-centric digital products, I am currently available for new freelance opportunities. If you are looking to build or redesign a digital product that drives results, let's connect.