MCM (Merah Cipta Media) required a striking and cohesive brand identity that reflected its position as a dynamic force in the media landscape. The goal was to develop a versatile visual system anchored by a strong logo—one that could seamlessly scale from digital interfaces and business cards to large-scale environmental applications like billboards and vehicle wraps.
Merah Cipta Media
08-2023
Media / Communications
Logo Design, Brand Identity System, Corporate Collateral, Environmental Graphics
Media companies must communicate creativity, agility, and authority simultaneously. The challenge was to design an identity that:
I designed the core logomark as a solid circular badge containing a fluid, continuous-line ‘M’. This interior line serves a dual purpose: it explicitly represents the brand’s initials while implicitly mimicking a media wave, a frequency, or a pulse. The circular container grounds the dynamic wave, giving the logo a stamp-like authority.
To balance the strong, aggressive visual weight of the logomark, I opted for a clean, custom lowercase sans-serif typography for the “mcm” wordmark. The rounded, geometric letterforms make the corporate entity feel modern, approachable, and forward-thinking.
The brand name “Merah” translates to red, making the primary color choice an integral part of the company’s identity.
A logo only succeeds if it works within a broader ecosystem. I developed a secondary brand element—a flowing, 3D-rendered red ribbon texture—to add depth to the corporate collateral.
The resulting identity equips MCM with a bold, uncompromising visual presence. By combining a highly scalable logomark with a strict, high-contrast color system and dynamic secondary textures, the brand is perfectly positioned to capture attention and communicate its creative authority across any medium.
