GetPlus is a comprehensive coalition loyalty program that empowers consumers in Indonesia to earn points from everyday shopping across a wide network of merchants. Users can pool these points and redeem them for F&B vouchers, services, cosmetics, electronics, and lifestyle products.
As the platform scaled to reach 3 million users, the mobile application required a complete, ground-up redesign. The objective was to modernize the user interface, streamline the complex “earn and burn” point loops, and establish a foundational design system capable of supporting rapid, ongoing feature expansion.
GetPlus
FinTech / Retail Loyalty
iOS & Android
Scaled to support 3 Million+ Active Users
A successful coalition loyalty app must handle a massive amount of dense information without overwhelming the user. The primary design challenges included:
To bring order to the platform, I created and implemented a comprehensive design system. This involved standardizing a card-based UI that neatly contains complex data (like voucher terms and expiration dates), utilizing a vibrant, trustworthy primary blue, and establishing clear typographic hierarchies. This system not only improved the app’s visual polish but dramatically accelerated the design and development of future features.
Earning points is the core habit GetPlus aims to build. To make this effortless, I broke the standard navigation rules by elevating the “Foto Struk” (Receipt Scanning) feature into a prominent, floating action button anchored in the center of the bottom navigation bar. This ensures the app’s most critical action is always accessible with a single tap from anywhere in the app.
To prevent cognitive overload on the Home and Merchant screens, I structured the content into highly scannable, curated sections.
User retention in loyalty programs relies heavily on visible progress. The Account and Home dashboards were redesigned to prominently feature the user’s current status (e.g., Silver Tier). A clear, motivating progress bar explicitly details the exact transaction amount required to unlock the next tier, tapping into human psychology to drive continued engagement.
Redeeming a voucher at a busy physical checkout counter can be stressful. To prevent accidental redemptions before reaching the cashier, I designed a deliberate “Swipe to Use” (Geser untuk menggunakan) interaction. Once activated, the screen securely transitions to reveal a high-contrast QR code and barcode. Crucially, the UI provides clear, step-by-step instructions (e.g., “Swipe voucher in front of the cashier”), ensuring a smooth operational flow between the app user and the retail staff.
The complete redesign of the GetPlus mobile app transformed a complex, multi-merchant loyalty ecosystem into a streamlined, daily-habit application. By anchoring the experience in a scalable design system and focusing on frictionless transactional flows, the design successfully supported the platform’s massive growth, delivering a top-tier user experience to over 3 million users.
