Satu Wellness is an Indonesian non-profit organization dedicated to teaching Transcendental Meditation (TM). Recently, their mission pivoted to focus specifically on high school students, aiming to provide them with mental tools to manage stress, improve focus, and foster well-being. The objective of this project was to redesign their website—starting with the critical “Vision & Mission” (Visi Misi) experience—to effectively communicate this refined focus to a dual audience: the youth who will participate in the programs, and the schools, partners, and donors who facilitate them.
Satu Wellness
Non-Profit / Health & Wellness
WordPress
Designing for a wellness-focused non-profit requires striking a delicate balance. The primary challenges included:
To reflect the core benefits of meditation—calmness and mental clarity—I implemented a clean, modern aesthetic utilizing ample whitespace and a soothing, nature-inspired color palette. This minimalist approach reduces cognitive overload, allowing the core message of youth empowerment to stand out without distraction.
Rather than presenting the Vision and Mission as a static wall of text, I structured the page as a flowing narrative.
To humanize the organization, the layout incorporates strategic placements for high-quality, relatable imagery of students and community engagement. By pairing clean visual structuring with authentic photography, the design naturally builds a bridge of trust between the organization and its prospective partners.
The redesigned web experience elevates Satu Wellness from a traditional NGO to a modern, forward-thinking wellness initiative. By prioritizing clean UX, readable typography, and a balanced visual identity, the new design successfully communicates their vital mission to empower the next generation of Indonesians, making it easier to attract both school partnerships and vital donor support.
